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Questions To Ask From Your Digital Marketing Clients — SETALKS

I’ve been pacing my office, wearing down the carpet to the bare threads, nervous about the meeting with my new digital marketing client. I want to make a perfect first impression and bring my A-game to the table. Customers are the lifeline of all businesses. And my digital agency is no different.

Every client is as important as the next.

Why does that matter so much?

And you can’t afford to be one of them. Losing a client to your competitors is one thing. But an unsatisfied customer is a totally different ball game. They can leave negative reviews about your agency and tarnish your reputation.

To avoid such circumstances, you need to ask your client the right questions. Not only will this help keep your customers happy, but it will also allow you to:

  • Understand your client and what they want
  • Build trust between you and your clients
  • Align your efforts with a client’s individual needs
  • Create unique, customized marketing solutions
  • Set realistic expectations on both sides
  • Start a strong and stable long-term relationship
  • Deliver digital products and services within the allotted time frame

Want to learn how to do all this and more?

You’ve got to start by asking the right questions.

Once a prospective client makes an appointment for a consultation, you need to prepare yourself for the initial meeting. You will need to complete preliminary research to get a better idea of what the client’s company is all about and the current trends prevalent in their industry. In fact, the ideal way to do that is to look at their website and social media profiles.

Doing your homework will provide assistance when preparing your lineup of questions. But it’s not only the questions you ask that are important. Actively listening to their responses and taking notes for later reference can significantly help you and your team collaborate to achieve the best results.

However, the key is not to overwhelm your new clients with too many questions. You need to ask just enough so that you are able to gather adequate information and start planning an effective strategy. They may not be able to answer all your questions. After all, they have come to you for help.

Questions to ask your digital marketing clients

1. Describe your business.

  • What’s the story behind the business?
  • When was it established?
  • What exactly do you offer (products/services)?
  • What problem does it solve?
  • What is its unique selling proposition (USP)?

2. What is the core message of your business?

3. What weaknesses or problems can you identify in your current business model?

4. Who is the target audience?

5. How do your customers find your products or services?

6. How do you engage with your customers?

7. Do you have an upsell strategy?

8. What are your goals for this project?

9. What is your budget?

10. Is there a deadline or timeline when services need to be delivered?

11. Have you tried any marketing solutions in the past?

12. How did you come to hear about my digital agency?

What happens next?

Once your potential digital marketing client gives you the green signal, you need to arrange a follow-up meeting. This is your opportunity to use the answers from the initial consultation and create a tentative roadmap. Moreover, it’s time to introduce the client to the rest of your team members. A one-on-one interaction helps grow trust and lays the groundwork for a healthy long-term relationship.

Ready to get to work?

You’ve sealed the deal with the corporate handshake and successfully onboarded your next client. You and your team have worked long and hard to make a great sales pitch.

As a digital marketer, you know your business needs to take on new clients regularly in order to grow. But that means keeping all your clients happy. And second-guessing what they need will be fatal for your digital agency.

The above checklist makes it easier for you to align your efforts with your client’s requirements. After all, they expect you to deliver everything you promised.

I’ve listed only a dozen questions you can ask. They are not the only ones. If you have more suggestions than the ones listed above, please share them in the comments section below.

Originally published at on November 4, 2020.