Do meta descriptions still matter in SEO? Yes. But maybe not for the reasons you initially think of. Because you still need meta descriptions, there are some best practices you need to follow when creating them. We can assuredly say meta descriptions are not a crucial factor in where your…

Do meta descriptions still matter in SEO? Yes. But maybe not for the reasons you initially think of. Because you still need meta descriptions, there are some best practices you need to follow when creating them. We can assuredly say meta descriptions are not a crucial factor in where your…

For industry veterans, 2020 has been an “annus horribilis.” Instead of sharing strategic insights with clients in face-to-face meetings and tactical advice with attendees at industry conferences, we’ve been limited to presenting advanced SEO concepts and techniques via Zoom. We’ve failed to prevent a client from cutting their SEO budget…

COVID-19 has put a damper on the current commercial landscape. 97% of marketers have observed a drastic decline in in-person marketing engagement, whether that’s store visits, sales, or trade shows. And 52% of consumers won’t go back to in-store even for grocery shopping. With the threat of pandemic conditions continuing…

Google has shared some more details around the indexing issues around canonicalization and mobile-indexing. Google answered some of the questions I asked them when they confirmed the issue last week around when it happened and how large the issue was. First, to summarize the issue around since September 23rd we…

Imagine a scenario… You’re at a buffet, and the table is full of sumptuous dishes. Innumerable items to eat, but you can only eat as much. There is one dish… one that everyone is craving to try. This dish is beautifully presented and has the best description of its ingredients. …

A study by GrowthBadger suggests that more than 5 million blogs are published each day. Do you think your blog will be noticed? Not unless the topic of your next blog post is worth reading, sharing, and remembering. The topic you select for your blog leaves a lasting impression on…

With 3.8 billion users, social media platforms put you in front of a huge audience. But does your audience love your content? Because it’s one thing to be seen by them. It’s another to get their wholehearted support. Plus, social media platforms were created for connections, not selling. To gain…

Back in the day, there was a long-held belief that Google found PDFs impenetrable. That myth has since been unceremoniously busted by Google in 2011 when they announced that: “Google first started indexing PDF files in 2001 and currently has hundreds of millions of PDF files indexed.” They even come…